Looking for an effective way to increase retail sales? One of the most powerful marketing methods is setting up a Point-of-Purchase or POP display. As the name implies, a POP display is a display set up near the Point-of-Purchase, such as a check-out counter.
Every customer making a purchase will eventually go through a Point-of-Purchase, making it a high-traffic area. And as customers stand in line, you have a great chance of catching their attention, especially if you have a professionally designed and built POP display.
Need an awesome POP display to show off your products? Get in touch!
Point of Purchase (POP) Displays are a good option to market your products in an efficient and attractive way. They are designed to hold multiple products on store shelves and provide extra marketing space. You can place them in aisles, countertops, or any open space available.
POP Displays are printed corrugated boards that are delivered unassembled and set up on site.
Their size ranges anywhere from fitting on a counter to taking up most of the space of an aisle. It all depends on the size of the products and the number of shelves needed.
These POP displays act as a space to market and promote the product while providing shelf space to stock it.
Point of Purchase Displays have bright colors and detailed graphics that call the attention of potential consumers and make them more likely to buy the product. They are made from corrugated boards and are often used as a powerful marketing tactic in retail stores.
The displays come in many shapes and sizes. They can hold a large amount of product on an aisle or be on a countertop to get someone’s attention before checking out at the store.
From trade show displays to complete stands, the creative potential for Point of Purchase displays is endless and can really influence a buyer’s decision.0
Temporary POP Displays
Korpack's meticulous planning on the front end of any project provides us the ability to execute extremely large rollouts in very short time windows to retailers like Walmart, Costco, Home Depot, Target, Lowe's, Kroger, CVS, Walgreen's and many more. Our 3D rendering capabilities will let you see almost exactly what your POP will look like and our augmented viewer will actually show you or your client your new display virtually placed inside the store of your choice.
Permanent POP Displays
If you are looking for more of a permanent display, we can provide both design services and assembly of those as well. For our permanent displays we can use a wide variety of materials including, wood, metal, glass, acrylic, and more.
Free Standing Display Units (FSDU)- Especially effective, these are usually large and set a bit away from the checkout counter. Really draws the eyes.
Counter Display Units (CDU)- Set on top of the checkout counter, putting your products right in the customer’s view.
Strut Cards- Moderately sized free-standing cards that you can use to advertise your brand and products.
Other popular options include: dummy packs, hanging signs, standees, endcaps, display packs, display stands, banners, and posters.
No matter the POP display you chose, you’re making a good choice. POP displays are highly effective for retail packaging. Which is the best choice? If you have questions regarding which POP displays will be most effective, get in touch with Korpack today. We’ve helped numerous companies put together POP displays. Beyond being a top-notch packaging supplier and packaging experts, we’re branding experts as well.