Bubble wrap can be expensive to ship when it’s inflated because it takes up a lot more space compared to when it’s deflated.
Companies have worked around this issue with on demand bubble wrap. This process allows customers to have deflated bubble wrap shipped. Machinery is supplied to customers so they can inflate the bubble wrap to use on site.
Bubble wrap is usually wrapped around a product to provide protection during its shipping & transportation. It also can be used as filler space (dunnage) inside a package to avoid a package from touching the inside walls of the shipping container.