Many of our customers own and operate ecommerce stores and have to constantly ship out countless products each day. While packaging is important for every industry, it’s especially important for e-commerce. Incorrectly or poorly packed products could end up damaged, resulting in costly returns.
Further, your packaging will have an impact on your customers, and great packaging could leave a lasting impression. For many ecommerce stores, packaging is one of the few opportunities they’ll ever get to a personal touch point. While brick-and-mortar stores can rely on staff, decorations, and physical facilities, ecommerce stores need to rely on their website, product packaging, and other assets.
A beautifully packaged product will help impress your customers. Shoddy, cheap packaging, on the other hand, could reflect poorly on your business. That’s why it’s important to work with a top-notch packaging supplier.
Let’s be honest, the ecommerce space is more competitive now than ever before. If you want to compete, you need to stand out. Besides a great website, excellent customer service, and fast shipping, you can stand out with great ecommerce packaging.
So what’s the best packaging for ecommerce? For many ecommerce stores, corrugated products are a safe, affordable, and sustainable choice.
It’s important to consider what ecommerce packaging will work best for your company. In most scenarios, corrugated products are a good choice. While corrugated boxes might look like regular cardboard boxes at first, corrugated materials are actually quite a bit different.
Cardboard is just a heavy card stock. Corrugated products, on the other hand, use three layers of materials to create a strengthened, supported structure. Corrugated products can often be stacked. They can also take more damage, such as being jostled around in a delivery truck, than your typical cardboard box.
Another option is a double wall corrugated cardboard box. Double walled boxes will feature two corrugated layers, providing extra strength. If you’re shipping heavy or fragile items, a double walled box is a great choice.
Yet another option is “over boxing”. With this packaging method, you’ll place boxes within corrugated boxes. This is especially useful for fragile items that could be damaged during the shipping process.
There are other packaging options, such as padded envelopes and cardboard tubes, and the like. Still, for most companies and most products, corrugated boxes are the go-to-choice for ecommerce shipping.
Sustainability is becoming a huge issue for many consumers. There’s only one world and we all live on it. Ecommerce packaging can produce waste and many companies are now trying to reduce their impact on the environment. One of the best things about corrugated cardboard boxes is that they are recyclable.
In fact, corrugated cardboard is among the more readily recyclable materials in the world. As sustainability becomes a more prominent issue, recyclable packaging will become more important.
Corrugated cardboard is also light, so you won’t be added much weight to your shipment. Not only does this keep shipping costs down, but it’ll also minimize fuel usage.
Interested in corrugated products for your ecommerce efforts? Don’t worry, Korpack has your back! Get in touch today and we can help you select the right corrugated boxes and other packaging solutions.